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LUCIRA: OUR STORY

Your strategy partner from zero to scale

Lucira is a strategy studio for ventures that move fast and build with intent. Founded by a collective of founders, investors, strategists, engineers, and designers, we partner as builders — not vendors — staying through the work as we bridge vision and execution. Supported by cross-industry experience and an active network of investors and operators, we turn strategy into traction, systems, and sustainable growth. Having lived the founder journey ourselves, we understand the uncertainty, the ambition, and the weight behind every decision — which is why we believe every idea deserves a fair chance, and that clarity should empower, not limit, the teams shaping the future.

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Leadership

Combines years of experience helping founders secure traction, capital, and strategic partnerships with a firsthand founder lens — grounded in his own experience building and leading a startup. He has guided multiple technologies from concept to commercial success and is known for bridging vision with execution through deep investor and customer relationships.

Rony Midya

Chief Executive Officer,

Co-Founder

Leverages top consulting firm experience to help founders structure ideas, design strategies, and navigate the full journey from initiation to growth. Specializes in fundraising, go-to-market, and strategic planning, supporting startups with both rigor and empathy.

Katherine Zhu

Strategy Lead,

Co-Founder

Expert in technology strategy and defensibility, helping founders strengthen product differentiation and long-term edge. Advises on translating innovation into business value and connects startups with investors and industry resources to accelerate growth.

Dr. Pallab Midya

Chief Technology Officer

Ex-McKinsey who combines deep scientific training (IIT, Caltech, Tufts) with hands-on commercialization expertise. Advises founders on transforming innovations into scalable businesses, while providing access to investor, industry, and clinical networks to accelerate adoption.

Dr. Abhijit Bhattacharyya

Principal Strategy Advisor

Designs and builds responsive, visually cohesive websites and app interfaces that blend technical precision with creative design. Former Amazon product designer with experience in digital product development and brand storytelling. Advises early teams on branding, tone, and art direction to translate product vision into polished public-facing assets.

Defne Deda

Head of Design Engineering